I have been curating content on Instagram in fashion, beauty and fitness for 6 years now and have build up a loyal following doing so, which has given me the opportunity to work with some incredible brands. It is important to me to do my best to show the real me on Instagram, so that my grid doesn't act as purely advertising space. With humour, sharing my own insecurities, being relatable and voicing my opinions, my followers know when I share content with brands, its with brands I genuinely love and who's values match my own. Thats the beauty of being REAL.
In light of the new Women's Best wear clothing range, and trying to stay active during lockdown, I created this three piece campaign which mixed humour with creativity to engage my audience of fitness enthusiasts and subtly promote the collection.
TikTok has taken the world by storm these past few months with lockdown forcing people to let loose and get creative with video creation. I joined TikTok in December 2019, and have gained 11.4k followers since. My niche on Tiktok is comedy and showcasing more of my personality that you might not see as much of on Instagram... and I must be funny because I've had a fair few viral videos... You may recognise these...
